Where did the call come from?
Identify the source before judging whether the marketing worked.
Reporting, attribution, and operational visibility
One Screen That Tells You What Every Dollar Booked
You should not need a marketing degree to understand whether your month worked. The Dispatch Board connects the first ring to the booked appointment.
$168Cost per booked job
100%Answer rate
7After-hours jobs booked
34Jobs booked this week
06:12
Slab leak diagnostic, 78704Local Services · answered 4s
Booked
08:40
Water heater replacement, 78745Google Ads · answered 3s
En route
14:22
Toilet reset and flange repair, 78741Google Ads · answered 4s
Booked
22:58
After-hours burst supply line, 78702Voice agent · booked 7:00 AM
Booked
Interface shown for illustration. Your board reflects your own call and booking data.
(01)The test
Four Questions Your Dashboard Should Answer
Was it answered?
Know whether the opportunity reached a live or automated answer.
Did it become a booked job?
Connect the call to an appointment outcome.
What did that booking cost?
Measure acquisition efficiency using booked work rather than clicks.
If the answer is no
If your reporting cannot answer all four, you are looking at marketing activity rather than operating performance.
(02)Core metrics
Core Metrics
Cost per booked job
The acquisition cost of an appointment added to the dispatch board, by source.
Answer rate
The percentage of inbound calls answered rather than sent to voicemail or abandoned.
Response time
How quickly an inbound opportunity receives an answer.
Booking rate
The percentage of answered opportunities that become scheduled appointments.
After-hours bookings
Jobs captured at night, on weekends, and during periods the office was previously unavailable.
Jobs booked
Live appointment volume from tracked marketing and call sources.
(03)The trace
Follow One Call From Ring to Board
- A homeowner finds your plumbing company.
- The call source is recorded.
- The call is answered.
- The homeowner's need and service address are confirmed.
- The opportunity is qualified.
- The appointment is booked.
- Follow-up and reminders run.
- The final outcome remains connected to the original source.
Measured, not guessed
(04)Views
Views for the Owner and the Office
Today
Calls received, calls missed, calls recovered, jobs booked, and opportunities needing human attention.
Week
Jobs added, after-hours appointments, no-shows, reschedules, and channel performance.
Month
Cost per booked job, answer rate, booking rate, source efficiency, and optimization priorities.
Client-owned
(05)Ownership
No Black-Box Reporting
The goal is not to make TradeFlow's dashboard look impressive. The goal is to make your business easier to understand.
Your tracked account history, recordings, customer data, and owned assets remain with your plumbing company.
15 minutes
Bring your existing marketing report.
We'll show you what it does — and does not — tell you.
